More relevance online: Strong content for strong companies.

Since 2016, I have been helping medium-sized companies, agencies, and digital brands build measurable online visibility – with strategically developed, search engine optimized content that convinces both people and search engines. As a certified specialist in Content Marketing (IHK) and an experienced SEO strategist, I combine over nine years of in-depth practical experience in SEO, technical copywriting, and data-driven content strategy. My approach combines a deep understanding of technology with targeted digital communication and an equal-level, can-do mentality. My focus is on precise content strategy, conversion-oriented content, and the efficient use of modern "human-in-the-loop" AI workflows (including with ChatGPT, Gemini, Perplexity, n8n) to scale content processes – completely free of generic, cookie-cutter content. My goal: content that is not only found but also provides real added value to your target audience – and achieves sustainable, measurable results.

Between 2012 and 2013, I worked as a freelance frontend developer on the implementation of the interactive browser game Power Matrix for SIEMENS. In the project, I was responsible for frontend development tasks using HTML, CSS, JavaScript, and jQuery, as well as the graphical integration of interface elements. The game illustrated the importance of sustainable energy generation in a playful way and received multiple awards for its innovative implementation – including the German Prize for Online Communication (2014) and the Digital Communication Award (2013). To this day, Power Matrix is considered an example of how companies can successfully communicate complex topics through interactive experiences.

From 2010 to 2011, I completed a practice-oriented full-time training program in Web Design and Development at the SAE Institute Frankfurt. The curriculum combined creative design with technical implementation – from web and interface design to programming (HTML, CSS, PHP/mySQL, JavaScript/jQuery), as well as graphics editing and multimedia production. As part of the training, I worked with tools such as Adobe Photoshop, Flash, Maya, Final Cut, and Audacity, deepening my understanding of digital design, structure, and storytelling. This laid the foundation for my later work in web development, SEO, and content strategy – at the intersection of technology, design, and communication.

From 2008 to 2009, I completed a one-year full-time training program in game design at the Games Academy Frankfurt. The practice-oriented curriculum provided in-depth knowledge in level and interface design, design documentation, and project management. Each semester resulted in a complete game concept – from the initial idea to a functional prototype. During my training, I worked with Adobe Photoshop, Autodesk 3ds Max, MS Project, and Visio, and gained initial experience in scripting with LUA as well as working with game engines like CryEngine and Quake Engine. This training formed the starting point for my later work in browser game development and sharpened my understanding of interactive media, user guidance, and digital storytelling.