Co-Founding & Strategic Brand Management of an eSports & Digital Media Agency
Building sustainable structures in the dynamic eSports and gaming sector requires a precise interplay of digital brand identity, professional talent acquisition, and targeted B2B business development. As a co-founder, I have developed the agency "eletics" from the founding phase into an established brand in the German-speaking talent segment, both structurally, operationally, and communicatively.
Industry
Gaming / eSports / Digital Media
Areas
Scouting infrastructures, eSports marketing, content engineering & B2B consulting
Period
2019 - 2023
Role
Co-founder / Head of Talent Development & Content Strategist
Strategic Project Focus & Management Services:
📊 Operational Management & Business Development
Structural Development: Management and scaling of the core team (management, editorial, scouting/coaching) to establish a holistic platform that combined athletic development with professional media work and business development.
B2B Consulting & Club Cooperations: Strategic consulting for professional football clubs and organizations on their digital transformation and entry into the eSports market (Focus: EA FC/FIFA and Fortnite).
✍️ Content Engineering, Branding & Digital Media
Building the In-House Magazine: Concept, editorial management, and continuous content production for the in-house digital eletics Magazine to increase organic reach and establish it as an industry voice.
Performance & Multimedia Content: Concept of data-driven, visual player profiles, transfer presentations, and performance statistics, as well as the production of social media content and highlight videos.
Merchandising & Corporate Identity: Strategic cooperation with an official sports equipment supplier for the concept, production, and establishment of a complete, exclusive teamwear line (jerseys, training wear, corporate fashion).
Validated Successes & Milestones (2019 – 2023):
Successful Transfer Negotiations: Systematic scouting and successful placement of top talents with professional organizations and established football clubs, including renowned clubs such as SV Meppen and Viktoria Berlin.
National Tournament Successes: Successful qualification and top placements of the managed athletes in official national championships and esports tournament series.
B2B Resonance & Monetization: Concept and execution of high-reach live events, bootcamps, show matches, and digital club duels, which led to sustainable, lucrative partnerships with sponsors.
